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商品編號： 9-598-116 出版日期： 1998/03/02 作者姓名： Rangan, V. Kasturi;Bell, Marie 商品類別： Marketing 商品規格： 27p 再版日期： 1999/03/26 地域： Texas 產業： Mobile devices and personal computers;E-commerce industry 個案年度： 1996 - 1997
商品敘述：
Dell started online commerce for its PCs in 1996, and by 1997 had achieved a sales rate of $3 million a day. The case describes the internal process that led to these dramatic results and poses the question of how the firm should leverage this activity to meet Michael Dell''s goal of achieving 50% of the company''s anticipated $20 billion in sales by the year 2000 via Internet channels.
涵蓋領域：
Marketing channels;Internet
相關資料：
Case Teaching Note, (5-598-146), 8p, by Marie Bell;Spreadsheet Supplement, (XLS254), 0p, by V. Kasturi Rangan, Marie Bell
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